Crystal Geyser Sparkling Water
Crystal Geyser Water Company pioneered US-sourced and bottled sparkling mineral water with our flagship brand, Crystal Geyser Sparkling Water. We began bottling in 1977 with mineral water and now offer sparkling spring water as well. Our commitment to quality and excellence remains unchanged.
Tejava is micro-brewed and ready-to-drink (RTD) iced tea made from tea leaves from the island of Java, Indonesia. The product line includes all-natural flavored options in both RTD and brew-at-home tea pods and bags as well as Tejava Origins, tea varieties harvested around the world and perfected at Tejava.
Our Leadership Team
President & CEO
Yasumasa (Yasu) is responsible for leading Crystal Geyser Water Company in a rapidly growing and highly competitive sector of the beverage industry. A 20 year veteran of the food and beverage industry, Yasu is helping the company to reach its full production and profit potential. His experience in research and development along with global business development are critical to positioning Crystal Geyser for the future.
Yasu holds Masters Degrees in Food Science and Business Administration.
Yasu enjoys golfing, travel, and spending time with family and friends.
Kevin is responsible for establishing and upholding strong financial management for the company. Kevin joined the company in 2013, with a 20 year background in financial management. He manages a strong team dedicated to effective strategies and achieving results.
Kevin has a degree in Business Administration from Lakehead University in Ontario, Canada.
Kevin enjoys travel and spending time with family and friends.
Rob is responsible for the ultimate connection to our consumer – making sure our products are available on the shelves. Rob leads a successful sales team for the company, dedicated to growing profits and increasing market share. Rob came to us with rich experience and knowledge of the beverage industry. In his 13 years with Crystal Geyser, Rob has held multiple sales leadership positions and has been integral to the growth of our company in the Sparkling Water beverage sector.
Rob holds degrees in Business Administration and Behavioral Science from American Century University.
Rob’s best times outside of work are spent with his first grandchild and family, traveling, and attending sporting events.
VP, Human Resources
Janice is responsible for our company’s most important asset – our people. Energetic and always positive, Janice has been with the company since 1990. Starting in payroll, Janice has worked her way to the Vice President position through commitment and continuous pursuit of excellence. Janice leads all departments in supporting our employees through personal and professional development. Known as the company’s cheerleader, Janice is passionate about all aspects of our business.
In her spare time, Janice can be found spending quality time with family and friends and chasing her dog Oso.
Lorna is responsible for developing the brand equity of our portfolio of products, ensuring that each brand resonates with consumers in their minds and at the shelf. She joined CGW in 2013 with brand management experience at large CPG companies. At CGW, Lorna prioritizes developing rapport with cross-functional teams to facilitate nimbleness in a fast-paced environment.
With a B.S. in Nutrition from UC Berkeley and an MBA from UCLA Anderson School of Business, Lorna applies both to marketing healthy products.
Lorna enjoys watching her daughter’s gymnastics meets and volunteering as community leader for her son’s 4H organization.
Mohammed works across functions and brands to develop new business concepts and products. Leading our Research and Development team, he oversees the sourcing, supply and formulation of new flavors, tea varieties, and unique ingredients. Mohammed joined the company in 2016 with experiences as Operations, Product &Business Development Manager as well as a Business Owner. He has been instrumental in launching numerous products since joining the company.
Mohammed has a Bachelors Degree from Augustana College in Quad cities, IL.
On weekends, you can find him enjoying the outdoors and hanging out with his family.
Seeking the Perfect Water
Entrepreneurs, Peter Gordon and Leo Soong, set out to find a superior natural mineral water to rival European imports.
A Company is Born
The “perfect water” was located in the heart of the Napa Valley. Known for its mineral rich soils that produce fine wines, it soon became the home of Crystal Geyser Water Company, the domestic pioneer of sparkling mineral water.
Crystal Geyser introduces the first naturally flavored sparkling water using cold-press flavor extraction.
A New Facility
Our Bakersfield manufacturing facility opens, focusing on sparkling juice and, eventually, tea.
A Juicy Opportunity
Juice Squeeze hits the shelves as a natural soda alternative with 70% fruit juice, sparkling water and a full serving of fruit in one bottle.
Impressed by the entrepreneurial spirit of founders Peter Gordon and Leo Soong, Japanese pharmaceutical company, Otsuka, invests in the company.
Tea from Java
Tejava is introduced as the first of its kind, ready-to-drink unsweetened black tea.
Growth & Awards
Years of geographic and product expansion resulted in awards and recognition for high quality, great tasting products.
Celebrating 40 Years
In 2017, Crystal Geyser Water Company celebrated its 40th year in business.
Springs For Life®
Crystal Geyser Water Company is the founding partner for Springs For Life, a collaboration with the Pacific Forest Trust.
We continue to find ways to lead the beverage industry by re-imagining beverages using new-to-market ingredients, cutting edge technology, and time-honored traditions.
At Crystal Geyser Water Company we are a family, a team, and a community of individuals working to provide our consumers with the highest quality, all-natural, and healthy beverages. We are committed to employing business practices to ensure a healthy future for our company and the communities where we do business. As a beverage company, we recognize that water is one of our most precious natural resources. To that end, we launched the Springs for Life initiative with a California conservation organization, Pacific Forest Trust.